Who and why scraps the data on the web?

“Data is the new gold”. This phrase sounds like a marketing slogan, but it isn’t. It reflects the newest technological developments. Private data is widely used in web 3 . Why do people value data to such a large extent? How can information be used?

Data scraping (or web scraping) is a technique of taking out and processing data from the web. So, it means that by entering a web site your digital information may be collected to be used for some purposes.

We highlighted the main aims for scraping web data.

Marketing. Data is needed here to create a marketing campaign based on users’ preferences. Obtaining data helps optimize content and launch appropriate advertising products.

Academic research. Students and scholars do need valuable data to provide high-quality research and studies. The easiest way to get information is web scraping.

Finance. The main point here is market aggregation. Data is also used to value the risks, analyze tendencies and process financial statements.

Retail. It can be similar to the purposes of marketing, as the main reason for using data in retail is to sell more. Digital information assists in monitoring competitors’ activities and consumer sentiment.

Data science. We need enough information to conduct research, especially in the field of machine learning. Tremendous amount of data is used in science.

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